Category: ‘Uncategorized’

Cadent’s Addressable Linear TV Solution Unlocks Scale, Analytics, and True Cross-platform Reach for Advertisers

Recently Awarded Patent Places Cadent in Unique Position to Deliver Adaptable Addressable Technology for the Pay-TV Industry SAN JOSE, CA – July 19, 2017 – Cadent, a leading provider of media, advertising technology and data solutions, today announced its technology arm (formerly BlackArrow) has made extensive enhancements to its addressable TV solution and core system, […] Read more

Jul, 19, 2017

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Cadent Accelerates Media Processing of National Spots for Cross-Platform Distribution with Telestream Vantage

5/24/17 Author: Veronique Froment, Telestream Nevada City, California, May 24, 2017 – Telestream®, a leading provider of digital media tools and workflow solutions, today announced that Cadent, a leading provider of media, advertising technology and data solutions for the pay TV industry is using the Vantage Media Processing Platform to automate processes and boost productivity […] Read more

May, 25, 2017

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Cadent turns to Telestream for advertising transcoding

May 25, 2017 Author: Michelle Clancy, RapidTV News Cadent is using the Telestream Vantage Media Processing Platform to automate processes and boost productivity across its media planning and buying operations. When an advertising spot arrives at Cadent’s network operations centre (NOC) in Mount Laurel, NJ, a massive influx of media files must be transcoded, timed, […] Read more

May, 25, 2017

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IBM + Cadent: A Physics-based Approach for a Data Science Collaboration

April 26, 2017 Michael Zargham, Director Data Science for Cadent, has been collaborating with IBM’s Machine Learning Hub, a division focused on developing cognitive systems to learn, reason and engage with us in a natural and personalized way, since the Fall of 2016. Recently, IBM had published a summary of some of the work Michael […] Read more

Apr, 26, 2017

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(VIDEO) Future TV Advertising Forum, Canada

April 20, 2017 Click here top watch the video: https://www.youtube.com/watch?v=NqeVWGdx-OI&feature=youtu.be Calling all IT executives, data scientists, Chief Data Officers, data architects and other data geeks Keith Kryszczun, SVP of Global Sales for Cadent Technology, chaired the “Making TV Stronger” session, as well as moderated the “Where are the fast, big wins in advertising and data […] Read more

Apr, 20, 2017

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Cadent’s Stephanie Mitchko-Beale on the Importance of Saying “Yes”

3/16/17 Author: Charlene Weisler, Media Village “When I was in high school I excelled in math and science,” says Stephanie Mitchko-Beale, COO/CTO at Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry. Stephanie was encouraged by her father to do anything she wanted and chose to follow in his […] Read more

Mar, 16, 2017

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Brooklyn 100 Influencer: Chris Poindexter, Brooklynification

3/13/2017 Author: BY Rachel Miller, Brooklyn magazine “The challenge to me,” says Chris Poindexter, creator, writer, and producer of Brooklynification (Portlandia with brownstones and gentrification jokes), “is to get the Kevin Hart and Noah Baumbach audiences laughing at the same thing (maybe even for different reasons).” It’s working: BRIC just greenlit season two. Chris is […] Read more

Mar, 13, 2017

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(VIDEO) GABBCON: Data-Rich Targetting For Next Gen Advertisers, A Case Study In Success

2/22/17 GABBCON NY 2/22 Data-Rich Targetting For Next Gen Advertisers, A Case Study In Success from GABBCON on Vimeo. For the original video see: https://vimeo.com/206418082

Feb, 22, 2017

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(VIDEO) IBM Machine Learning Launch Event

2/15/17 Click here top watch the videos: https://www.ibm.com/analytics/us/en/events/machine-learning/ Calling all IT executives, data scientists, Chief Data Officers, data architects and other data geeks Be the first to learn about our breakthrough developments on machine learning, Spark, data and analytics Join us to hear how you can effectively leverage IBM Machine Learning to drive better business […] Read more

Feb, 15, 2017

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(VIDEO) Data No Longer In The Rear-View Mirror: Cadent’s Mitchko

1/26/17 Author: Andy Plesser, Beet TV LAS VEGAS — Time was, data was the oil that powered backward-looking reports examining the effectiveness of already-executed campaigns. But that’s all changing now, as new technology allows ad-tech platforms to show live data and let clients respond by tweaking campaigns mid-flight. That’s according to one ad-tech exec whose […] Read more

Jan, 26, 2017

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