Cadent Showcases Addressable Linear at INTX

CTO/COO, Stephanie Mitchko-Beale, to also Present at Imagine Park

NEW YORK, NY – May 13th, 2016 – Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry, today announced that its technology division, Cadent Technology (formerly BlackArrow), will be showcasing its addressable linear solution at INTX on May 16th-18th, 2016 in Boston.

Addressable advertising is changing the way advertisers reach audiences and with Cadent Technology’s addressable linear solution, service providers can help their advertising and programming partners deliver targeted ads on live/linear TV. Combined with Cadent’s existing solutions for Video On Demand (VOD) for QAM, on-demand content for IP based devices, and mobile/over-the-top (OTT) applications, the company’s addressable linear solution enables advanced advertising capabilities across the full range of viewing experiences. The Cadent system provides unrivaled benefits through a unified ad control plane, which leverages a network based decisioning approach to facilitate flexible campaign management, holistic user experience management and cross-platform reach and frequency.

Cadent Technology’s advanced advertising solutions are used by the pay-TV industry’s biggest service providers, touching more than 40 million homes. With globally proven solutions, Cadent Technology helps companies solve the problem of targeting audiences and monetizing the changing TV landscape, whenever and wherever viewers watch.

Additionally, Cadent’s CTO/COO, Stephanie Mitchko-Beale, will be hosting the session “Why Targeted Ads Are (Still!) Such a Moving Target” on Tuesday, May 17th, 2016 from 12:00-1:00PM at Booth 1625 (INTX Marketplace). The session reveals a fresh look at how data and advertising formats can change advertising into useful information for consumers. It will also cover new ways of combining TV analytics with social data to better understand and reach audiences, linking buyers and sellers of linear television, and applying ad personalization across on-demand and TV platforms.

To schedule a demo or set up a meeting at INTX, contact pr@cadent.tv.

About Cadent
Cadent is a leading provider of media, advertising technology and data solutions for the pay-TV industry. Cadent Network, the company’s media services division, provides an efficient national television media solution for advertisers across cable and broadcast. Cadent Technology helps the pay-TV industry monetize video delivered to any screen at any time and is deployed globally at the world’s largest service providers such as Charter, Comcast, Time Warner Cable, Liberty Global, Rogers Communications, and Bright House Networks. Cadent is privately held, and backed by Lee Equity Partners. The company is headquartered in New York, NY with offices worldwide.

For media assets or follow-up questions, please contact pr@cadent.tv.

May, 13, 2016

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