CROSS MEDIAWORKS PARTNERS WITH 605 TO ESTABLISH STANDARDIZED INDEPENDENT CAMPAIGN MEASUREMENT AND ADVANCED ANALYTICS

Partnership Supports Both Cadent and one2one Media for Addressable Advertising and Optimized Linear Advertising NEW YORK, NY, January 18, 2018– Cross MediaWorks and 605, an advanced data and analytics company focused on the media and entertainment industry, announced today that they have partnered to provide a measurement standard to help scale the addressable television marketplace. […] Read more

Jan, 18, 2018

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