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(VIDEO) Data No Longer In The Rear-View Mirror: Cadent’s Mitchko

1/26/17 Author: Andy Plesser, Beet TV LAS VEGAS — Time was, data was the oil that powered backward-looking reports examining the effectiveness of already-executed campaigns. But that’s all changing now, as new technology allows ad-tech platforms to show live data and let clients respond by tweaking campaigns mid-flight. That’s according to one ad-tech exec whose […] Read more

Jan, 26, 2017

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(VIDEO) One Day Immersion 2016: Women You Should Know: Super Women In Tech

1/23/17 Author: Dolly Wolf Enterprises Join an all-star female cast of media rockstars as they discuss how to navigate an ever-changing, male dominated industry. To view this video please see: https://www.youtube.com/watch?v=ZLFjQs86hko

Jan, 23, 2017

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How Addressable TV Has Evolved, And Where It Will Go In 2017

1/3/17 Author: Kelly Liyakasa, AdExchanger Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 million in 2016, according to eMarketer. That’s quadruple the spend flowing into the marketplace […] Read more

Jan, 03, 2017

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