Archive

(VIDEO) Cadent’s Troiano: Let’s Talk Less About Automation, More About Value

12/14/16 Author: Andy Plesser, Huffington Post MIAMI – Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to the CEO of Cadent. Since the company’s rebranding a few years ago from TelAmerica, focusing on value along with direct-selling has helped to upend its customer base from overwhelmingly direct-response TV advertisers […] Read more

Dec, 14, 2016

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Applying digital terms to television devalues advertising inventory, Troiano says

12/12/16 Author: Laurie Fullerton, The Drum Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to Nick Troiano, CEO of Cadent. “We in this space do a disservice to ourselves when we try to apply digital to television. We should come up with our own definition and terms and not […] Read more

Dec, 12, 2016

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(VIDEO) Future TV Advertising Forum London: The Evolution of Precision TV Panel

12/09/16 Author: Videonet News Panel at Future TV Advertising Forum 2016 with the following speakers: Chair: Keith Kryszczun, SVP Global Sales, Cadent Technology Brian Golbere, General Manager, Emerging Technology, IPONWEB Laurence Miall-d’Aout, VP Advanced Advertising, Liberty Global Xavier Denis, Director, Television Advertising Solutions, Multi-Screen Infrastructure, ARRIS Stuart Garvie, President, Bell Media Sales Michael Bologna, President, […] Read more

Dec, 09, 2016

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DTC Advertising: Finding the Right Prescription

12/05/16 Direct to Consumer (DTC) pharma advertising has its advocates and its detractors. Some believe that it puts valuable medical information in the hands of consumers while others believe that it has a controversial underside, doing less to protect patients and more to spur sales. For planners in the DTC advertising space, a data-driven approach […] Read more

Dec, 05, 2016

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