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(VIDEO) BlackArrow And Cadent Pairing Yields Consistent, Comprehensive Cross-Platform Reach

10/24/16 Author: Andy Plesser, Huffington Post Simplicity, transparency and scale aren’t natural bedfellows in a world of multi-platform television viewing and audience fragmentation. Corralling all three to benefit advertisers and pay TV providers was the strategy behind last year’s joining of BlackArrow and Cadent under the Cross MediaWorks umbrella. Some 14 months later, BlackArrow and […] Read more

Oct, 24, 2016

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(VIDEO) Cadent Adds Broadcast To Advanced TV, Cable Offerings

10/19/16 Author: Steve Ellwanger, Beet TV In the race among advertisers seeking efficient television ratings points amid media inflation, it pays to own a trifecta. For Cadent, that trio is cable, advanced TV and the recent addition of broadcast inventory to its offerings. “So many advertisers are having a tough time competing in this marketplace,” […] Read more

Oct, 19, 2016

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