Archive

Another Step Closer to Unified Cross-Platform Advertising

2/11/2015 Author: John Moulding Confirming its leadership in cross-platform advertising, the U.S. cable operator Time Warner Cable (TWC) has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered over IP to connected devices. The company already provides DAI for linear channels delivered over IP. It means that the cable operator can help […] Read more

Feb, 11, 2015

0

SHARE THIS

BlackArrow Powers Dynamic Ad Insertion on Connected and Mobile Devices for Time Warner Cable

2/10/2015 Author: Will Richmond Once again demonstrating the rapidly blurring lines between online video and TV on-demand, ad tech provider BlackArrow has announced that it will be powering dynamic ad insertion (DAI) in on demand content viewed on connected and mobile devices by Time Warner Cable subscribers. BlackArrow has already supporting DAI for TWC in […] Read more

Feb, 10, 2015

0

SHARE THIS

TWC delivers coordinated online video ads across linear, on-demand with BlackArrow

2/10/2015 Author: Colin Dixon As people increasingly slice and dice their TV viewing among a number of screens, it is becoming increasingly difficult for advertisers to reach the audiences they seek. With the roll-out of BlackArrow’s ad insertion solution for IP on-demand, TWC now has a single ad platform to reach customers regardless of device […] Read more

Feb, 10, 2015

0

SHARE THIS

BlackArrow Launches Advertising and Data Solutions for On-demand Content Viewed on Internet Connected Devices

NEW YORK, NY – February 10, 2015 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that it has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered to internet connected devices such as tablets, smartphones and laptops. Time Warner Cable (NYSE: TWC), which has already deployed BlackArrow’s […] Read more

Feb, 10, 2015

0

SHARE THIS

Former Cisco/NDS Exec Joins BlackArrow

2/5/2015 Author: Jeff Baumgartner Paul Ranger On Board as Vice President, Sales Paul Ranger, an exec last with Cisco Systems, has joined advanced advertising firm BlackArrow as vice president, sales, according to an update made to his LinkedIn profile. Ranger most recently was with Cisco, coming on board after Cisco completed its $5 billion acquisition of […] Read more

Feb, 05, 2015

0

SHARE THIS