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BlackArrow Leverages Dynamic Ad Insertion Technology to Support Upcoming Nielsen On-Demand Commercial Ratings (ODCR)

Existing DAI Capabilities Allow for Scalable Advertising Solution New York, NY – APRIL 30, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced a turnkey, scalable solution for automating the workflows and operations required to implement Nielsen’s On-Demand Commercial Ratings (ODCR). Nielsen shared the successful completion of a technical test […] Read more

Apr, 30, 2014

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BlackArrow Releases Data Management Platform for the Pay-TV Industry

Drives New Revenue Opportunities Using Audience Data New York, NY – April 23, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced the availability of BlackArrow Audience 2.0, a comprehensive audience and data management platform for the television industry. BlackArrow Audience 2.0 introduces Profile Manager, a tool for centralizing and […] Read more

Apr, 02, 2014

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