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What Does the SCTE 130-10 Spec Mean to the Advertising Industry?

As time shifted TV viewing grows year over year, the propensity for viewers to fast forward past commercials becomes a bigger concern for the advertising industry. Historically, pay-TV providers have been unable to prevent fast forwarding through “baked in” ads in an on-demand stream without preventing it for the program as well. The newly published […] Read more

Apr, 24, 2013

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Clearleap, BlackArrow Partner to Increase Multiscreen Video Monetization Opportunities

Joint Solution Streamlines Ad Insertion in Mid-rolls and Through Multiple Ad Windows ATLANTA, GA – April 9, 2013 – Clearleap, the leading provider of multiscreen video logistics solutions for the television industry; and BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced a product integration that will streamline the monetization […] Read more

Apr, 09, 2013

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